easy McBlog Post
There’s an interesting article in this weeks The Business, Companies must mind their language or risk a backlash.
Matthew Lynn writes on companies and use of language. Recently in the news was McDonalds, lobbying the Oxford English Dictionary over the term McJob. There was also Stelios trying to take control over the word easy, involving a North London restaurant called EasyPizza. Google also spoke about the use of the term ‘googling‘.
Lots of magazines have websites, but the majority are very sparse with a cover of the current issue and subscription information. Some have gone a bit further with some articles and added content (such as blogs), but The Business have a really impressive website. Whilst I read this article in the printed edition, it was very easy to find to link to.
It’s clean, quick, full of good content and up-to-date - magazines take note!
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