Radio 2 website gets a new look
Posted: Wednesday, August 29, 2007 at 11:19 am
The website of the UK’s most popular radio station has been refreshed. The BBC Radio 2 website had been a little dated for a while now, and I much prefer the new colour scheme. The new logo is less interesting, but works well on the header.

Radio 2 have been changing their image for a while. A new schedule was introduced earlier this year and more TV names (Paul O’Grady, Davina McCall, Kate Thornton) have been presenting on the station. Visiting the website, it’s not where you’d expect to find The Organist Entertains. By appealing to a younger audience they might have grabbed some of the commercial listeners who enjoy the speech from Ken Bruce or Chris Evans, as the playlist feels younger too. At the same time, I don’t know anyone who has deserted the station as a listener. I think the new website reflects this. The internal presenter pages could do with updating now to keep within the new look.
Radio 1 updated their website last year, and it looks very good. Virgin Radio have always had an amazing website, but many in the UK still lag behind. Earlier in the year the BBC local radio stations started getting new look websites, but there appears to be a trend of using a tiny font size for descriptions. In the 100’s of websites I see a week on various forums and CSS gallery sites, there are very few going this way. Infact, try finding a small font on the Virgin Radio website.
I have to say, I think local radio stations are really missing a trick, and I hope the new community stations can find a way around this. With radio, especially BBC locals, there’s hours and hours of useful information and contacts every single day. Whilst you can get this information or a phone number by calling the stations helpline, this is often open from 10am to 4pm and unavailable to many people working.
As I see it, there are two ways around this. Give each show a blog, and at the end of every show simply list what happened, with links, guest names and phone numbers. This is extremely simple to put into place and easy for presenters or producers to manage. The other is to use a CMS and create an archive of information about every show. This might seem overkill but so many station websites are plastered in banners for the local shopping centre and dealership, with very limited information about the shows themselves, apart from a presenter Q & A.
I’ll be writing about this again soon - I think the new community stations could really shine with well designed, accessible and informative websites. Personally, I’d be very happy to volunteer a day a week (or few hours a day) on a community radio website.
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